Dynastar
It was at the foot of Mont Blanc that Dynastar built its history to become a global brand. 50 years later, the "Made in France" production is still maintained in the only French ski factory, in Sallanches.
The brand covers all possible ski practices: from piste to freeride, including racing and ski touring. Decade after decade, Dynastar skis have forged a unique and innovative line.
In 1966, the symbol of the brand became the "Cime". Inspired by the emblem of the town of Sallanches, symbolising the junction of the two rivers that cross the town, the Frasse and the Sallanches, the "Cime" refers to its playground: the mountains. Many people also identify it as the "Moustache logo".
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1963
It was in 1963 that the brand with the tapered moustache took shape near Sallanches thanks to the inspired union of industrialists with strong ambitions. The collaboration between Starflex skis manufactured by Plastiques Synthétiques and Dynamic gave birth to new high-performance skis called Compound and a brand - Dynastar - a subtle contraction of Dynamic and Starflex.
1966
The 1966 World Championships in Portillo gave Dynastar a taste of victory. Marielle Goitschel and Guy Perillat won the first three World Championship titles and the first three silver medals in the history of the brand. Dynastar thus became the most successful manufacturer of World Championship medals.
1967
On 31 May 1967, Laurent Boix-Vives, CEO of Rossignol, seduced by Dynastar's conquering spirit and boldness, bought all the assets of Plastiques Synthétiques from Ressorts du Nord.
Sallanches now produces more than 100,000 pairs of skis per year! Dynastar decided to conquer the West and succeeded in America! These peaceful years allowed the company's core values to become firmly established. The brand was able to give itself the means to achieve its ambition and to make its key words resound: "quality and love of work", "solidarity", "synergy between people, skills and functions", "respected ethics" and "passionate skiers who innovate".1980
In the 1980s, sales are linear. 10 to 15% annually, until the historic winters of 1987 and 1988, with record sales: 530,000 pairs for a turnover of 270 million. Dynastar embraces the 80's and joins forces with Lange Ski Boots.
1984
In 1984, the "Golden Race" reached a new technological peak and was equipped with a strange red ball: the Contact system, a shock absorber in the spatula that would mark its time. At the Sarajevo Olympic Games, the Italian Paoletta Magoni and the American Debbie Armstrong won gold in the slalom and giant races respectively. Didier Bouvet won bronze in the slalom.
1992
In Albertville in 1992, and then in Lillehammer in 1994, the brand was the most successful medallist of the Olympic Games. The stars this time were Marc Girardelli, Kjetil André Aamodt and Deborah Compagnoni. Kjetil André Aamodt and Marc Girardelli won four medals.
1996
Dynastar is at the forefront of the parabolic revolution with its first Max skis developed in a few months. Dynastar will be one of the leaders and forerunners of these new generations of skis, more fun, easier and more modern.
1998
Dynastar is the first to release a range of freeride skis: the 4X4. The brand's emblematic riders include Jeremy Nobis and Arno Adam.
2001
The last decade was the decade of women's skiing. This period bears the seal of the Exclusive, this range dedicated to women. Once again, Dynastar was the first brand in 2001 to think about a technology specific to the morphology of women skiers.
2005
In 2005, the Rossignol Group was bought by the Australian brand Quiksilver, then taken over by the company Chartreuse et Mont Blanc. The strategy followed is to make the Sallanches industrial site a centre of excellence for the Group, specialising in top-of-the-range skis.
2009
Aurélien Ducroz, a member of the Dynastar team since 2004, has left his mark on the freeride scene over the last decade. Winner of prestigious events such as the Nissan Xtreme in Verbier and the Nissan Freeride in Chamonix, the Chamonix native has been crowned world champion twice, in 2009 and 2011. He has also made a name for himself at sea by taking part in some legendary sailing races: the Transat 6.50 and the Transat Jacques Vabres.
2014
Sochi 2014: Dynastar wins two historic Olympic titles!
On Wednesday 12 February, Dominique Gisin tied with Tina Maze as Olympic downhill champion. At 28 years old, the Swiss skier has already had a career full of highlights: happiness with 7 World Cup podiums, including 3 victories, and pain with multiple knee injuries. This medal is all the more important for her: "This Olympic medal is a dream come true. It really represents a lot of work, tears, disappointments, but above all the will to never give up. Today, I felt like a liberation during this run. "
In skicross, Jean-Frédéric Chapuis and Arnaud Bovolenta achieved a fantastic double in Sochi, winning gold and silver respectively, and were joined on the podium by another Frenchman, Jonathan Midol. The two Dynastar skiers took the top step with their powerful and controlled runs, giving France a historic victory. Jean-Frédéric Chapuis, champion in 2013, is very satisfied with his race: "It's a huge performance. We owe this victory to a team, to Michel Lucatelli and all those around him, physiotherapists, technicians and doctors. We have done a lot of physical preparation and it has been rewarded today. Honestly, nothing was left to chance to achieve this treble. It is magnificent. "»