TECNICA

An Italian brand specializing in sports and mountain footwear, combining tradition and innovation.

Tecnica is a globally recognized Italian brand known for the quality and performance of its sports and mountain footwear. Founded in 1960 by Giancarlo Zanatta, the company began by manufacturing work boots before specializing in ski and hiking footwear.

Thanks to its expertise and innovative spirit, Tecnica has become a benchmark in winter sports and outdoor activities. The brand is particularly famous for having launched, in the 1970s, the first plastic shell ski boot — a true revolution for skiers’ comfort and performance.

• Product ranges: hiking boots, après-ski, trail shoes, and alpine ski boots.
• Technologies: C.A.S. (Custom Adaptive Shape) system for personalized fit.
• Values: quality, comfort, durability, and innovation.

Tecnica products combine refined design and modern technology while maintaining a strong Italian identity. The brand caters to both passionate athletes and outdoor enthusiasts seeking performance and reliability.